Track Shrinkflation
Products are getting smaller while prices stay the same. We're tracking it all.
48
Products Tracked
55
Reports
30
Brands
14.0%
Avg Shrinkage
🆕 Recent Reports
Baby Ruth
Nestle
20262.1 oz→1.9 oz↓9.5%
Pulp free orange juice
President’s choice
20261.54L→1.36L↓11.7%
French Bread Pizzas (2 ct)
Stouffer
2026N/A - units in inches (length)→N/A - unit in inches (length)↓17.6%
Shaws Bakery Cookies
Signature Select Bakery Cookies
202618→16↓11.1%
Hummus
Sabra
202610 oz→8 oz↓20.0%
Cocoa Puffs
General Mills
202613.4 oz→10.4 oz↓22.4%
Simply Orange Pulp Free Orange Juice
Simply Orange Juice Company
202652 fl oz→46 fl oz↓11.5%
Tostitos Cantina Traditional Yellow Corn
Frito-Lay
202613 oz→11 oz↓15.4%
Actually Flushable Wipes (3-pk)
Goodwipes
201960 count→50 count↓16.7%
Hummus
Sabra
202610 oz→8 oz↓20.0%
🏆 Top Offenders
1Mars
6 products↓9.0%
2Unilever
5 products↓18.7%
3Frito-Lay
5 products↓15.2%
4General Mills
3 products↓15.3%
5PepsiCo
3 products↓14.3%
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